BSB-webinar: The innovation journey from research results to product

The innovation journey from research results to projects webinar will provide participants with an understanding of the key steps in the innovation journey that identifies research results with potential and brings them to market. The session will be delivered by the MERLIN project and will delve into the key aspects of engaging customers and finding finance. The webinar will deal with the following concepts:

- An overview of the innovation journey

- What are customers and why should I care?

- Converting interviews to concepts

- The entrepreneurial mindset

- Different strategies for financing

About the MERLIN project: MERLIN aims to support researchers and SMEs in the commercialisation enterprise through equipping them with new methodologies, skills and knowledge for approaching the innovation journey, creating connections with potential partners through organised meet-ups and identifying relevant support services available for the individual’s stage and maturity.

MERLIN will especially target researchers who have previously received EU financing. MERLIN has been financed by the European Union in the context of the Innovation Radar under the Digital Single Market strategy.